Before we take on any new brief, we need to first understand the client, market sector, captive audience and demographic, as well as their competitors. It's important to fully understand what the marketing activity is supposed to achieve to ensure we get the right results.
To get maximum coverage and response, the right strategy has to be implemented. A cross-channel approach will be used to make sure the correct people receive and react to the creative. Whether it's a new product launch, rebranding or an exhibition, the same rules apply. However, the treatment will be totally different.
Once we have done the research and drafted a solid strategy, the creative part can begin. After internal and client brainstorming sessions, we can start hatching concepts until some solid ideas start to evolve. From here we carry out some consumer or market testing to ensure we are on the right track and then we can present our campaign.
At this stage we will have sign off from the client and proceed to produce the finished creative. Static artwork or motion graphics developed in our studio will be fine-tuned, ready for them to go into production. Delivery through fulfilment, online or media will be planned, managed and distributed by our client services team.