For outside our new Edinburgh office, we didn’t want your run-of-the-mill branding and signage. We wanted something that visually told a story of what we do without the need for a narrative. The general concept behind the illustration was to represent all the different elements of the studio that make up the nexus24 team.
Our in-house illustrator, Will, decided the best way to do this was to create 5 characters, each one representing the different skill sets of our team. So we’ve got the zen worker for client services, the thinker for art direction and copy and the director is a nod to our production wing of the company, n24 Productions. The spark represents our creativity and the grafter - which applies to every single one of us - typifies our hard-working ability to create the very best work for our clients.
We’re big film fans in the studio so Will threw in at least 10 references to films and filmmakers we’ve all been inspired by.
See if you can spot them all.