The brief for this was simple: put Specialist Cars Nissan Perth back on the map. This involved raising awareness of the dealership across a fully integrated campaign encompassing social media, website advertising, print media, car liveries and outdoor advertising. Our chosen concept revolved around the word, find, blended with maze typography to illustrate this with a practical purpose in mind. The finalised map design implanted the idea of undertaking a journey to find the dealership and the annotations provided a pragmatic focus to inform and entice the customer.
It also served to promote their forthcoming new model, the new Micra. Footfall to the dealership increased dramatically during and after the campaign.