The 2016 campaign of Tunes of Glory enabled us to explore the very essence of this musical extravaganza – with designs that embody the vibrancy and drama of the event. We were given full creative control to come up with truly unique artwork from start to finish, with the project going through many conceptual stages before arriving at the finalised designs.
With an international profile that grows each year, we were tasked with producing creative work for a fully integrated campaign including digital advertising, promotional print, programme design, invitations, packaging, merchandise and outdoor advertising. The latter included the traditional ‘dressing of the city’, with 57 banners utilising 9 different artworks across key tourist hotspots in Edinburgh.
We’re delighted to report that for the first time ever, the Edinburgh Tattoo sold out of programmes. Our creative team's striking cover design clearly did its job.