Nexus24 Joins Árón Taylor Smith for the 2026 BTCC Season
Nexus24 is delighted to announce a new partnership with British Touring Car Championship star Árón Taylor‑Smith as he prepares to take on the 2026 BTCC season with championship‑winning team Laser Tools Racing.
Read the full press release below!
"This collaboration marks Nexus24’s first season supporting Árón’s BTCC campaign, bringing the agency’s creative expertise to one of the UK’s most exciting motorsport platforms. Nexus24 is a leading marketing, design and creative agency based in Edinburgh and Aberdeen, offering advertising, branding, content, design, events, photography, video production and website services to clients across Scotland and the wider UK in a broad mixture of sectors including engineering, retail, construction and charity. The company’s focus on strategic creativity, clear communication and results‑driven campaigns aligns with the precision, preparation and teamwork required to compete at the highest levels of motorsport.
As part of the partnership, Nexus24 will enjoy nationwide exposure through high‑profile branding and activation across the BTCC calendar, connecting with fans and clients throughout the season. On top of this, one of the key activations of the season will be centred around their home race of the Knockhill weekend.
Árón Taylor‑Smith is one of the British Touring Car Championship’s most widely followed drivers on the grid as he enters his eleventh season. The Irish racer is the reigning 2024 BTCC Independent Champion and has achieved multiple race wins and more than 25 podium finishes in his career to date. Over more than a decade in the series, Árón has always been one to watch and the move to Laser Tools Racing is set to propel this even further.
Now heading into the 2026 season with Laser Tools Racing, a team with a proven championship pedigree, he will combine his experience with a team that is infamous within the championship.
Árón Taylor‑Smith commented: “I’m over the moon to welcome Nexus24 into my 2026 BTCC campaign. Graeme and everyone at Nexus24 have always been fans of the sport, and have already worked closely with some of my existing partners, making this a perfect fit for all. I’m looking forward to putting on a show for them throughout the season, but in particular when we venture up north to their home race at Knockhill.”
Graeme Hogge of Nexus24 added: “We’re thrilled to begin our partnership with Árón and Laser Tools Racing. Motorsport offers a unique platform for creativity and engagement, and we’re excited to showcase our capabilities. We’ve got nearly 20 years’ experience working with motor groups and automotive brands UK wide and this feels like a natural fit. This first season together is the start of what we hope will be a long and successful journey.”
Fans and clients can follow the latest updates from Nexus24 and Árón Taylor‑Smith across their social media channels as the season draws closer."
On the 25th February Árón officially launched his Championship challenger at The Bike Shed in London. Along with his Scottish team mate Gordon Shedden, as Laser Tools Racing with MB Motorsport revealed its striking all-blue livery ahead of the 2026 season.
Set against the industrial backdrop of the Shoreditch venue, partners, media and familiar faces from across the paddock gathered to see the new machine up close for the first time.
Árón and the team will now turn their attention to pre season preparations before the opening round of the championship on 18th April at Donington Park.
