n24 News - Nov'24
Every year around this time we always find ourselves saying the same old line... "where has the year gone?" It really has flown by and writing this (no lazy AI nonsense found anywhere here) gives us a chance to reflect and review on the mass of work we've developed in '24. We've seen more variation than ever before, testing our teams creativity, squeezing every last idea out of them.
First up is Fraser Gallery, one of Scotland's oldest established privately owned art galleries, located in St Andrews. When the new owner wanted to delicately make her mark on the 162 year old business, she approached ourselves to carry out a brand audit and review and develop a plan to communicate the transfer of ownership.
We had a lot to consider and discuss and ultimately opted to rebrand the business with a fresh new identity which was developed and deployed consistently across every touch point. Nothing was left unfettered - even the interior has been repainted in the signature green and white which has completely transformed the space.
Post-launch we've continued to work with Fraser Gallery providing them with website, event and awareness marketing content plus creative and production support. This has been a truly great client to work as we've gone on this transitional journey continuing to tell their story and keep the gallery in the limelight for years to come.
From one journey to another, or multiple, as Journeys was the theme for this year's Royal Edinburgh Military Tattoo. nexus24 first supported them in 2013 and that relationship has just got better as the years have rolled on.
For the 2024 show we worked our magic bringing the navy lead campaign together. If we roll-back to 2022 we had Voices, which lead to Stories being told in 2023. What followed were the Journeys that those stories sent people on.
Once the creative was developed we then rolled-out the entire campaign creating content for out-of-home, display and social media advertising as well as all the point of sale and merchandise, not forgetting the royal gallery and other esplanade graphic displays. And now we're on to next year, the big 75th show.
We've worked with GWCT (Game & Wildlife Conservation Trust) for a few years now supporting the Game Fair at Scone Palace. This year they commissioned us on their biggest challenge yet.
The conversation started in December '23 as they tasked us to design and build interactive information pods as the centre piece of an exhibition to educate visitors on the different areas that GWCT supports. Each of the 5 pods was to have a specific theme and needed to have display areas on the outside as well as the inner panels. LED screens were to be used to display video content too. Originally we wanted to produce these from wood to blend more with the surroundings however as the research and development progressed we realised in order to make these modular and reusable this wasn't going to work. We went back to the drawing board and developed metal structures and framework instead that worked perfectly for what we needed.
Working with another client SOLMHA and J Jordan Fabrications we had these custom designed and manufactured to our exact specification, ready for installation at Scone Palace. Being steel enabled us to attach the single piece printed foamboard graphic panels by First Display with magnetic tape allowing for an easy mess-free installation and of course, take down.
The whole project came together seamlessly and looked amazing. This was a fantastic exhibition for GWCT, praised by the organisers and many visitors to the show. From a sustainability perspective this ticked a lot of boxes as being modular and flatpacked meant it could easily be re-used as is or re-skin for different events in the future.
As we're a bunch of sports fans here, each year we look to sponsor a sports personality or event. In 2024 we choose to support ELTC's Triathlon Festival. A one day event in September that attracts community engagement as well as seasoned pros to compete from all over the country.
We planned a load of marketing activity to promote the event, via offline PR and online and social media marketing. Branding, merchandise, social media management and content creation was all handled in-house.
Race Director, Owen Redpath was delighted with the outcome, "The team at nexus24 have been nothing short of incredible. Our Race Festival was ambitious, coming back after a 4 year hiatus following the pandemic. We wanted to re-launch with a bang to ensure its continued success for future years. For me and the committee, it was very daunting as every time we looked at the competitors and the wider race calendar, there was another race cancelled due to lack of numbers, or worse with some no longer financially viable to continue".
"Nexus24 headed up our marketing campaign, ensuring we spoke to the right people, at the right time. We sold out, the event was a roaring success, and put us well and truly back on the map".
Watch this space as the East Lothian Triathlon Festival 2025 is going to be bigger and better next year!
