RAISE A GLASS
Creating a new brand from scratch is never easy. Where do you start? In the case of Canmore Whisky, with a keen eye on North American and Asian markets, they began with an alluring story from Scotland’s rich historical past. We were tasked with developing a website that would convey the brand's inspiration and quality, while presenting a feel that was both traditional and modern.
Stylistic cues were hewn from the Scottish landscape, with a supporting act of raw material drawings embedded in the design. With Canmore Whisky, you're buying into a feeling, as much as you're buying a drink. And its depth of flavour takes you on a journey as much as the history does. So, for example, we used interactive radio buttons to highlight the different flavours and layers in the tasting notes. Its journey is just beginning, and we look forward to being part of it.