A CHAIN REACTION.
We were asked by the charity Cycling Scotland in 2019 to support their marketing team in delivering the Bikeability cycle safety programme for children in schools across Scotland. New branding (partly shared with the Department for Transport brand in England and Wales) was required to differentiate the programme, along with brand guidelines, style guides, a new illustration toolkit and a whole host of training and marketing design for print collateral. And it's not just print-related content we've created, as we support them with online assets as well as radio creative - and even the odd guerrilla campaign too.
We have built up a great relationship with them, becoming brand masters to ensure consistency at every touchpoint and continue to support them in increasing awareness and making cycling safer is Scotland. Most recently, our focus has shifted from their Bikeability programme to the Cycling Scotland brand as a whole, producing content for adult training through online, print, video and branding work.