Oudenarde Village Branding & Brochure.
GS Brown appointed Nexus24 to create a distinctive brand identity and premium marketing brochure for Oudenarde Village, a major new residential development by Bridge or Earn. The project required a clear, confident visual language that reflected the ambition, scale, and lifestyle promise of the development while supporting long-term marketing and sales activity.
The Development
Oudenarde Village is an exciting new destination for modern countryside living, located less than 10 minutes from Perth, the “Fair City”. Thoughtfully spread across 123 hectares, the development will deliver around 1,600 energy-efficient, low-carbon homes, forming a thriving, sustainable community.
Designed to balance contemporary living with a strong sense of place, Oudenarde Village will include:
A mix of housing types set within landscaped surroundings
Riverside public open space and extensive green infrastructure
A primary school and village centre
Playing fields, sustainable drainage (SuDS) facilities, and community-focused amenities
The vision for Oudenarde Village is to offer the best of both worlds: picturesque countryside living with convenience, culture, and connectivity close at hand.
The Challenge
Given the scale and long-term nature of the development, the branding and brochure needed to:
Communicate the vision of a new village, not just a housing site
Appeal to a broad audience while maintaining a premium feel
Reflect sustainability, community, and quality without overcomplication
Work as a foundation for future marketing phases and materials
Our Approach
Nexus24 worked collaboratively with GS Brown to fully understand the ethos of Oudenarde Village and its target audiences.
Branding:
We developed a refined visual identity that balanced modern design with subtle references to countryside living and community, centred around a sculpture on a roundabout at the entrance of the development.
Brochure Design:
The brochure was conceived as a high-quality, tactile piece that tells the story of Oudenarde Village clearly and engagingly. Key considerations included:
A strong narrative structure, introducing the vision, location, and lifestyle
Spacious layouts and carefully curated imagery to convey quality and openness
Clear typographic hierarchy to communicate complex information simply
Consistent brand application to build recognition and trust
Designed in a way that allowed it to be expanded as future phases of the development are started.
The Outcome
Nexus24 delivered a cohesive brand identity and brochure that successfully positioned Oudenarde Village as a desirable, future-focused place to call home. The materials helped GS Brown:
Present the scale and ambition of the development with clarity
Support early engagement and sales discussions
Establish a strong visual foundation for ongoing marketing activity
Conclusion
This project highlights Nexus24’s ability to support large-scale residential developments through thoughtful branding and strategic design. By translating the vision for Oudenarde Village into a compelling visual story, we helped GS Brown communicate not just homes, but a complete, sustainable community designed for modern living.
