THE LOYAL TREATMENT
Pentland jaguar Land Rover
When you’re launching an exclusive club, a simple letter will not suffice – a sense of occasion is required. So when Pentland Land Rover Edinburgh came to us needing exactly that, we designed a fully integrated print, online and SMS campaign that focused on intrigue, enticement and a feeling of anything but ordinary.
A teaser email created the necessary buzz. The subsequent mailer pack provided the selling points and the most tempting of call to actions, which led to 40 cars sold in the first weekend and targets not just met, but smashed. It was then immediately rolled out across all other Pentland Jaguar and Land Rover dealerships and became their flagship event.
It shows how we add true value and can make any event not just good, but great.