Growing A New Audience
If you’re a charity that depends heavily on the collection of face-to-face donations and you’re faced with a pandemic that brings tumult and turmoil, what do you do to make up the shortfall? You get creative with your messaging.
We’ve worked closely over the last two years with our astute media partners, Media Spark, to add value to each campaign. It has been a collaboration of strategic thinking encompassing online, TV and programmatic advertising. Our copywriting won over hearts and minds, with successful appeals for volunteers, and digital donations per person were much higher than previous face-to-face collections.