MORE ROOM TO MANOEUVRE
A brand that has grown with ourselves into a leading provider of high-quality kitchens, bathrooms and garden rooms. As their ranges have expanded, so has their need to capture a larger audience. We’ve cast the net wider through a new website, a firmer focus on social media and some strategically positioned editorial content and pay-per-click advertising.
Our relationship with Redpath Interiors is almost as old as nexus24 itself. They trust us to handle every aspect of their marketing collateral, and we’ve been continually evolving their strategy as the business has undergone a rapid period of growth over the last decade. From the ‘big picture’ stuff such as brand image, down to getting the details spot on for an informative and engaging copywriting piece, every link in the chain is influenced by our ability to make good stuff great.
As they became firmly established in the upper end of the market, their branding needed a refresh to reflect this. Simpler, classier, classical was called for as their key demographic has shifted. And with a bustling showroom in a state of continuous development, there’s no shortage of material to work with as the business goes from strength to strength.
And we continue to consolidate their position as a market leader through targeted Google ads, website updates and e-newsletters, while being that ever-present social media post to lean on.