A NEW LOOK FOR A GLOBAL AUDIENCE
Nexus24 was first commissioned by the World Association of Zoos and Aquariums (WAZA) in 2017 to carry out a brand refresh and update their guidelines to bring some uniformity to the look of the organisation.
We designed a new identity lock-up with fresh typography and provided an in-depth user guide for how the new brand colours, fonts and logo formats should be used – with plenty of examples of how the branding would be applied across diverse assets.
Video and motion graphic content was created to amplify their social media presence, and then we went on to produce a printed piece for a global convention. This provided an overview of their work, and the benefits of becoming a member of their worldwide alliance to boost membership levels and raise more awareness. The timescale was tight, with less than one week to get the concept fully designed, artworked and delivered to Germany for the event. We continue to work with them as we’ve subsequently designed a number of other printed documents in various languages.