Take one world-renowned event - The Royal Edinburgh Military Tattoo - and one world-leading car manufacturer - Land Rover - and mix, really well. Both are long-standing clients of ours and both came together in 2022, as Pentland Land Rover became the Official Vehicle Partner for the Tattoo’s reimagined show, Voices, as part of a three-year collaboration.

We were tasked with promoting this inaugural partnership, and our thoughts immediately turned to our videography department. A storyboard was soon simmering away nicely under the watchful eyes of our Managing Director and Head of Studio – both of whom have worked with these brands for over a decade now.


Following hours of recceing to piece together the route - along with contingencies to cover every eventuality that could present itself - a full day shoot unfolded across multiple locations in and around Edinburgh. Showing the Pentland Piper* making his way from a Pentland showroom - via some picturesque scenery in the Pentland hills - to the bustling and majestic setting of the Tattoo’s venue, Edinburgh Castle was logistically challenging in the height of summer. From keeping the tartan-clad piper cool, to weaving our convoy through the crowds while getting a wide range of dynamic shots.

But well worth it by the time the footage was weaved together in-house, just in time to coincide with our carefully crafted press release announcing the partnership. The film and accompanying photography - yes we do that too - found its way onto a range of social media channels to give the brands extra traction before, during and after the Tattoo performances.

A simple story, well told by nexus24.

*The Pentland Piper character and the music featured is performed by James Harper. He or the Red Hot Chilli Pipers are in no way affiliated with The Royal Edinburgh military tattoo.

Back to News