Strategy / Identity / Guidelines

We love branding. Why? Every brand has a story to tell and the whole history of a company, whether it’s long established or a new start-up, fascinates us. The brand is 'the company' and what it represents, and some people see corporate identities as just a logo. As you might have guessed, we don’t.

When briefed with the task of creating or updating a brand we research everything first, asking many questions (some which may seem irrelevant) and put together a strategy of how it should be implemented. With identity work, the creative rationale is key. Everything has a purpose and nothing will come out of our studio without a clear and concise reason why a certain path has been chosen.